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Help Sheet

Approaching major donors

When groups start thinking about collecting donations, often the idea is to draw together lots of little contributions to form a pool of funds.

There's nothing wrong with this approach, but do keep in mind the possibility of attracting just one or two major donors, rather than a lot of smaller ones.

You might be able to expend a similar amount of energy and yield the same or much better results.

Some tips you should remember when taking this approach are provided below:

How to ask for money

Asking for money is something that many people find very difficult.

But there are some relatively simple steps you can take that will make the task a little easier, and your results more impressive.

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